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Vol. 17  No. 21 Final Edition
Clovis Free Press
March 21, 2000
What All The Best Managers Want
The Free Press Book Store

Click To Buy This Book     CLOVIS -- Based on the largest study of its kind ever undertaken, more than 80,000 managers in 400 companies reveal revolutionary insights about successful managerial behavior. They do not believe that each person has unlimited potential. They play favorites and they break the "Golden Rule" every day. This amazing book explains why great managers break all the rules of conventional wisdom.
     In today's tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or renowned its training, the company that lacks great, front-line managers will bleed talent.
     Talented employees know that managers trump companies. Great managers are the heroes of this book. Vivid examples draw readers into the world of real-life managers and show how -- as they select, focus, motivate, and develop their people -- great managers turn talent into performance, and build a great company, one employee at a time.
     Prof. Jeffrey Pfeffer, Stanford Business School writes, "Out of hundreds of books about improving organizational performance, here is one that is based on extensive empirical evidence and a book that focuses on specific actions managers can take to make their organizations better today! In a world in which managing people provides the differentiating advantage, First, Break All the Rules is a must read."
     Bernie Marcus, former chairman and CEO, Home Depot, writes, "The rational, measurement-based approach, for which Gallup has so long been famous, has increased the tangibility of our intangible assets, as well as our ability to manage them. First, Break All the Rules shows us how."
      First, Break All the Rules: What the World's Greatest Managers Do by Marcus Buckingham and Curt Coffman Simon & Schuster, May 1999.

2000 Copyright, The Clovis Free Press. All rights reserved.

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